What It Is

International Marketing is a major that teaches you how to plan, create, and manage marketing campaigns for products and services in different countries. You will learn how to adapt branding, advertising, pricing, and market strategies for international audiences with different cultures, habits, and regulations.

Why This Major Suits You

You are passionate about branding and social media
You enjoy learning about global trends and different cultures
You want a career in multinational companies, advertising agencies, or global startups

What You’ll Learn

Global Marketing Strategies : International Market Entry, Branding, Positioning
Cross-Cultural Consumer Behavior : Understanding Buying Habits, Preferences, and Trends
International Pricing & Distribution : Global Product Placement, Logistics, Pricing Tactics
Digital & Social Media Marketing : Global Influencer Campaigns, SEO, Content Marketing

Industries You Can Work In

Multinational Companies (e.g. Unilever, Samsung, Nestlé, L’Oréal)
Advertising & PR Agencies (e.g. Ogilvy, Edelman, Leo Burnett)
E-Commerce & Tech (e.g. Shopee, Tokopedia, Traveloka)
Market Research Firms (e.g. Nielsen, Ipsos, Kantar)
Tourism & Hospitality Brands (e.g. Marriott, Accor)

Career Pathways for You

International Marketing Executive
Plan and manage marketing strategies tailored for international markets. (Average Salary : $126,000 / year, with a projected growth of 8%).
Brand Manager
Build and manage a product’s image and presence across different countries. (Average Salary : $126,000 / year, with a projected growth of 8%).
Market Research Analyst
Study consumer preferences, market trends, and competitor analysis on a global scale. (Average Salary : $93,000 / year, with a projected growth of 8%).
Digital Marketing Specialist
Create and optimize social media, online ads, and influencer campaigns for international audiences. (Average Salary : $73,000 / year, with a projected growth of 12%).

How This Degree Can Benefit You

Build versatile skills in marketing, research, and global brand management
Open opportunities in multinational companies, advertising agencies, and digital platforms
Learn to adapt strategies for diverse markets and audiences worldwide

Memeriksa Data...

Welcome back!